CHICAGO, November  30, 2016Wells Fargo Commercial Distribution Finance (CDF), part of Wells Fargo & Company (NYSE: WFC), announced today the official launch of CDFconnect™, a knowledge sharing program that delivers tools, subject matter experts, and training to help CDF’s network of 40,000 dealers, and 2,000 distributors and manufacturers grow their businesses. Customers who use CDFconnect will have access to business resources that can help to increase revenues, improve margins, gain market presence, and increase efficiencies.


“For over 60 years CDF has been helping customers in six key industries and operates in four global regions including Asia, Australia and New Zealand, Europe and the Middle East, and North America,” said Steve Battreall, chief executive officer of Wells Fargo CDF. “Using our long-standing history and broad reach, this new program will offer customers world-class support in areas beyond inventory floorplan financing. We believe CDFconnect will be an integral resource for our customers.”


Starting in September, Wells Fargo CDF experts conducted CDFconnect seminars to targeted industries at trade shows, dealer meetings, and events within the motorsports, outdoor products, and recreational vehicles industries. Existing CDFconnect seminar topics include succession planning, strategic planning and execution, and maximizing voice of customer feedback. The business expects to expand the program to other industries in early 2017. Additional topic areas that may be added to the program’s portfolio include:

  • Inventory management
  • Financial statements and key ratios
  • Digital marketing and social media
  • Leveraging customer feedback
  • Economic and macro trends
  • Industry specific issues facing business
  • Leadership capabilities


For further information about CDFconnect, please visit Or to learn more about how to participate in an upcoming CDFconnect event, email


About Wells Fargo Commercial Distribution Finance

Commercial Distribution Finance (CDF) provided $47 billion in financing for more than 40,000 dealers and more than 2,000 distributors and manufacturers globally in 2015. CDF provides inventory financing solutions, service and intelligence through in-depth industry expertise and commitment. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management, and related financial products. On March 1, 2016, Wells Fargo acquired the North American business of CDF from GE Capital. The sale of the global business was completed as part of a phased approach on October 1, 2016. For more information, visit or follow company news via Twitter @WellsFargoCDF.


About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,600 locations, 13,000 ATMs, the internet ( and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 269,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 27 on Fortune’s 2016 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.